Whoever said that imitation is the sincerest form of flattery underestimated the WITHIN POWER of Happy Lucky 88 Manufactory. In a thinly veiled advertising gambit, a large chain store has crossed an unwritten rule in the sand. HL88's legal counsel is calling for backup to establish whether the "88" in its title can be used by just anyone without HL88's express written consent.
It does seem a bit more than coincidental that this upstart tire store for Canadians is marking its 88th birthday. Could it be that they are riding the brand recognition coattails that Happy Lucky 88 Manufactory has tirelessly developed with the magic of plywood?