Happy Lucky 88 Manufactory has undergone a re-branding for the 2009/2010 season. After exhaustive market research HL88 has discovered that most consumers prefer rough splintered edges to smooth finished edges on their products. With that in mind, a team of specialists has come up with the new corporate motto to reposition Happy Lucky 88 Manufactory at the forefront of modern manufacturing.
"No Labour in Excess of Necessity" will be the watch words for this pedalling powerhouse. By following this sage expression, HL88 can maintain its ridiculously low prices while nurturing their analytic and synthetic prowess.